Media Advisory

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Thursday, May 26, 2016

WHAT

Hundreds of shoppers are expected to celebrate Fruit and Veggie Fest, an annual event to encourage shoppers to improve their health by filling their carts with an array of colorful fruits and vegetables in all forms including fresh, frozen, dried and canned. San Pablo's Fruit and Veggie Fest event is sponsored by Contra Costa Health Services in partnership with Mi Pueblo Food Center in Pittsburg and Food Maxx Supermarket in San Pablo.

Through Fruit and Veggie Fest in-store activities, shoppers can learn how to incorporate a rainbow of colors into meals and snacks with the addition of delicious produce. Food demonstrations will highlight easy to make meals from the Champions for Change campaign. In addition, there will be nutrition games, giveaways, physical activity demonstrations and fun activities for the kids.

DATES:

Tuesday, May 31, 2016
3pm-6pm
Mi Pueblo Food Center
2100 Railroad Avenue
Pittsburg

Friday, June 3, 2016
3pm-6pm
Food Maxx Supermarket
13220 San Pablo Avenue
San Pablo

WHY:

California's grocers are on the frontlines of the obesity epidemic, which is why the California Department of Public Health's Nutrition Education and Obesity Prevention Branch (NEOPB) works with many stores statewide to reach shoppers at the point of purchase. From corner stores to supermarket chains, retail partnerships and in-store activities like Fruit and Veggie Fest are critical in the battle against the obesity epidemic, particularly among low-income Californians who are at greater risk.

VISUALS:

• Local Champions for Change sharing tips and ideas to help shoppers find healthy and affordable produce options
• Food and physical activity demonstrations
• Community resources
• Prizes and giveaways

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